Effective public health planning and messaging is a vital component of mass dispensing during a public health emergency.  Communities with diverse cultural origins limited English speaking often require additional planning, training and exercising to avoid cultural clashes and miscommunication. This interactive webinar will provide a brief introduction to common cultural constructs and values among the Latino population and focus on tangible examples of how public health workers and emergency responders can increase participation in public health planning and preparedness among Latinos through culturally competent practice.