Learning Management System

Skip Over Navigation

Course Description



Reg4PHTC-20200611 Communication Challenges Surrounding the COVID-19 Pandemic


Enrollment DeadlineSectionCourse FormatStart/End Dates Details Instructor(s)Speakers
Enroll
Ongoing
Archived Webinar Streaming Ongoing


Course Description

Date Recorded: June 11, 2020

Source: Region IV Public Health Training Center

Description: 

The COVID-19 pandemic has provided and continues to provide huge challenges to our public health system. One challenge has been behavioral, in that mitigating the consequences of the disease involves huge behavioral changes and long term cooperation on the part of the public at large. Changing behavior and gaining the public’s cooperation is in part a problem in communication and persuasion. In this webinar, we will discuss four challenges to communicating successfully during the COVID-19 pandemic including: (1) the need for clear, consistent, credible and apolitical communication (CCCaP); (2) how various types of informational uncertainty challenge CCCaP; (3) how misinformation challenges CCCaP and how it can be addressed (and not addressed); and (4) looking ahead to the virus’ demise with the development of a successful vaccine, public health campaigns must ready the public to accept vaccination especially in communities which have traditionally had low vaccination rates.

Prerequisites

None

Course Competencies

There are no competencies currently assigned to this course